Environmentalist website Conservation India is reporting on the rise of a new and disturbing spectator sport that has emerged in south India's Coimbatore forests. It's the practice of "elephant taunting," a bizarre and incredibly dangerous activity in which onlookers harass elephants to the point of retaliation. The activity has likely contributed to the dramatic rise in Human-Elephant Conflict (HEC) over the past couple of years, prompting locals and environmentalists to call upon the authorities to put a stop to the ridiculous practice.