The $160 million that Flipkart, India’s Amazon-to-be, has received in its latest round of funding is a big deal for the company, but for the e-commerce industry in the country, it is a proverbial drop in parched sands. With this, Flipkart has now raised $540 million from investors since it started operations in 2007. That’s more, of course, than any other Internet start-up in India and should allow the company to continue its growth momentum, though at what cost remains to be seen.